Educación/Eventos | Seminarios

GOA está comprometida a ofrecer capacitación técnica integral donde los asistentes son capaces de aprender nuevas estrategias y las mejores prácticas para ayudarlo a llegar a los mercados emergentes, a cultivar nuevos prospectos, y a profundizar sus relaciones con clientes actuales. Los asistentes lo saben – y por eso vienen a GOA a encontrar, comparar, y a evaluar productos y servicios para sus organizaciones. GOA es el evento más importante sobre comunicaciones gráficas en el Hemisferio Occidental, atrayendo a más de 9,800 profesionales de todo el mundo.

Haga planes para acompañarnos en la ciudad de Miami Beach, en el Centro de Convenciones de Miami Beach, del 1 al 3 de Marzo del 2012.

Para ver el catálogo de conferencias del 2012 en línea, haga clic aquí.

 

THURSDAY, March 1

10:30–11:45 AM

1. UV Advantages and Best Practices – Ray Prince
 
UV litho is a growing segment of the industry for commercial, packaging and plastics. This program will discuss appropriate markets, implementation, necessary safeguards, and why this is a green technology. Ink companies report strong UV sales, even in the past two years; and further say that this will be an area of expansion over the next two years. If you are anticipating the purchase of a press, you may want to consider this option.

Key discussion points:
• Hybrid UV or Full UV?
• Achieving High Gloss
• Common mistakes
• How to monitor lamps
• New types of UV curing
• Why UV is a great choice for uncoated stock
 
2. Drawing in Perspective in Illustrator CS5 – Jeremy Osborn

Adobe has added a Perspective Grid feature in Illustrator CS5. Using a variety of tools, this feature allows anyone to draw 'in perspective', using a set of tools specially designed for this purpose. You will learn how to draw and manipulate objects in the perspective view, as well as learn how to add perspective to your artwork. Although the Perspective Grid can be used at the most demanding levels (such as for an architectural drawing), this session focuses on the basics of learning the feature. Even if you are new to Illustrator you will find value in the examples being demonstrated.

3. What's New in Adobe Dreamweaver CS5.5 – Greg Heald

In this session, you'll learn how to more efficiently design standards-based Web pages, either visually or directly in code, using Adobe Dreamweaver CS5.5. Discover new features that allow you to develop pages with content management systems, accurately test browser compatibility, and explore time-saving tips and tricks that will help to streamline your Dreamweaver workflow.

4. XML Publishing with InDesign – Chad Chelius

Discover the most efficient ways to create documents that can easily be shared between print layout, online, and mobile or e-reading devices. This session explores strategies and processes available, using common software, to create documents that are portable and easily reformatted, depending on use. You'll obtain an understanding of options available for structuring documents and how XML can make it easy to create documents once, and share them among multiple destinations.

12:30–1:45 PM

5. How to Calibrate and Profile Your Display for Soft Proofing – Joe Marin

Many creative professionals and printers are not taking advantage of tools that will give them the very best, most accurate color from their monitors. Display calibration and profiling are requirements for achieving accurate, predictable color, whether for soft proofing or image-editing. This session will provide you with an overview of color management hardware and software choices, the step-by-step processes for calibrating and profiling displays, and using Photoshop properly for soft-proofing.

You will learn:
• LCD and LED display options: What's good enough for accurate color?
• Calibration hardware and software options: You don't have to spend a lot to get a lot!
• Profiling a display: The 5-step process
• How to test the profile to be sure that the color is accurate
• Step-by-step: How to properly soft proof images in Photoshop
• How often you need to re-calibrate and/or re-profile
• Viewing conditions requirements for soft proofing
• Remote soft proofing systems

6. Using Linkedin to Prospect and Build Your Business – Corey Perlman

Most people have a LinkedIn profile but are not taking full advantage of the largest business networking tool in the world. Corey will share tips and strategies on how to stay in touch with your customers, and turn cold calls into warm leads when prospecting. He'll also share what he considers to be the most underutilized LinkedIn feature, which has helped many of his clients land large accounts.

7. How to Make Money with Wide Format Printing – David King

This course will cover the complete system for costing, selling and volume orders. David will explain the fastest and most productive way to make large format graphics. He will also share the best way to find new clients, who to call on to get your foot in the door, and the tools you need to sell face to face. David is an exciting speaker and you will benefit greatly from this course.

8. Graphic Secrets for Creative Pros – Greg Heald

In this session, you'll glean many timesaving tips for creating tough selections in Photoshop, drawing and transforming objects in Illustrator, and managing text and images in InDesign. We'll also take a look at four secrets of great design that will ensure your layouts look their very best in print.

9. Building Effective Websites – Jeremy Osborn

Discover tips and techniques for creating effective websites that meet the needs of site visitors, and tailor the experience for their Web device – mobile, desktop, or tablet – while keeping them engaged. Gain an understanding of how to create a great user experience, starting with ideas and prototyping, then incorporating testing and feedback into the design process. This session also covers design principles and techniques for creating attractive and easy-to-use websites.

10. Color Management in Adobe Creative Suite – Jennifer Smith

Discover how to more accurately predict color across devices when working with Adobe Creative Suite applications. From your computer display to various printers, proofers, and displays, you'll learn easy-to-follow techniques to insure accurate color regardless of where you are printing or viewing. Whether you work with Photoshop, Illustrator, or InDesign, you'll find that this session helps take the mystery out of color management.

11. Perfect Printing and PDF Creation – Chad Chelius

This session explores the best ways to get perfect prints and PDFs from the core Creative Suite applications for print design: Illustrator, Photoshop, and InDesign. Discover ways to ensure you get the best proofs, color that meets your expectations, and the highest quality graphics when printing from these applications individually or combining assets into a single job.

2:00–3:15 PM

12. Implementing a 5S Program for Profit – Ray Prince

How organized is your plant? Are you proud to take a customer through? How much productivity is lost by looking for things? Do you need more space in your plant? Ray has been in the cleanest, most organized plants in the USA – as well as the worst. He will share the ways to improve both productivity and the look of your plant. 5S is the answer and the first step in LEAN manufacturing. Most plants fail at LEAN – this can be avoided.

You will learn:
• The basic principles of 5S
• Successful methods to make it work
• How to change the way people work
• Motivating the team
• How to make it pay

13. The Sales Triathalon: Time Management, Beating Voice Mail & Overcoming Objections – Bill Farquharson

If your sales people can't beat voice mail....If they manage their time poorly.... If they can't beat the "We already have a printer" objection, all the capabilities in the world mean nothing! While technology advances are fantastic, there is a missing component to many printers' offerings: the ability to connect with prospects and S-E-L-L!

It's the fundamentals of sales that are the ultimate difference-maker when it comes to building your volume. For newbies, it will teach you the right way to prospect. For veterans, it will remind you of tactics long-forgotten. For selling owners and managers, it will show you exactly what you and your sales people need to know to make all of those equipment benefits and unique offerings worthwhile. You've done an excellent job of equipping your sales force with every possible offering. Now give them what they really need: The skills to bring these solutions to the customer.

You will learn:
• How to increase your sales efficiency
• How to improve overall productivity
• How to achieve a balance between work and play
• The REAL purpose of Voice Mail
• Why your messages go unreturned
• How to beat the dreaded, "We already have a printer" objection
• Why you keep running into price objections

14. Design Essentials – John Landis

This creative idea-generation session includes a visual presentation featuring many examples of attention-getting, aesthetically-pleasing design, as well as ways to come up with those all-important concepts that separate the ho-hum from the extraordinary. This session is critical for all creative and marketing professionals who are involved in print or Web design.

15. Photoshop Retouching Beyond the Clone Tool – Jennifer Smith

Take retouching beyond the clone tool by discovering tips and tricks for retouching your imagery. Find out how to integrate important features such as selections, masks and the new Content Aware tools to create flawless corrections.

16. Moving From Print to Web – Greg Heald

If you design content for print using InDesign, and also need to share it online, this session is for you. You'll learn about steps you can take to simplify the transition of your content from print to the Web, in the production process. You'll also discover how to export your completed InDesign layouts for easy incorporation into a Web layout.

17. Get Interactive with InDesign CS5.5 – Chad Chelius

In this session, you'll learn how to use InDesign CS5.5 to create electronic brochures and publications that integrate animations, movies, and sound. Discover how to include navigational buttons, hyperlinks, and options to create compelling interactive files for online viewing.

3:30–4:45 PM

18. How Small Commercial Printers Survive & Thrive – Howie Fenton

Maintaining sales and profits are the two greatest challenges for today's print providers. Learn how to address the specific challenges and opportunities to emerge from the economic downturn. Learn how to shift the perception of your company from commodity manufacturer to a high value company.

Key take-a-ways:
• Which products and services generate more profit.
• Strategies and tactics behind selling ancillary and marketing solutions
• Uncovering hidden opportunities and target markets
• The importance of creating a unique value proposition for your company
• How to prove yourself by mastering the tools you are selling

19. What's New in Adobe Illustrator CS5 – Jennifer Smith

This session provides an overview of the features added or enhanced in Illustrator CS5. From the more prominent changes, such as the perspective grid tool and the new artboards panel, to the subtle improvements in the workspace that allow you to produce more professional illustrations for print, Web and interactive; Illustrator CS5 includes a number of changes that benefit users familiar with older versions of Adobe Illustrator.

20. Designer's Power Hour Using Photoshop – Lesa Snider

Learn secrets for combining images quickly using gradient masks and blend modes. Get up to speed with the new Content Aware fill option, and more!

21. Future of the Web: HTML5 – Jeremy Osborn

The future of the Web is arriving in browsers with HTML5. These give you the opportunity to create rich, engaging websites that work across browsers, computers, tablets and smart phones without browser plug-ins. In this session, you'll gain an understanding of what's new with HTML5 and how you can start using it today.

22. InDesign CS5.5 Tips & Tricks for Long Documents – Chad Chelius

In this session, you will learn techniques for speeding up production of long documents effectively, using powerful tools and capabilities for styling text and objects, as well as automatically generating and updating text as documents change. You'll also discover how to manage long documents by merging them as books, effectively managing formatting, styling, printing, and exporting of multiple documents with a single book file. You'll learn about ways in which InDesign can automatically format objects for you, or quickly generate a table of contents for you. You'll see how you can create templates that keep your documents consistent from one version to the next, allowing you to minimize the need to recreate similar content. If you create brochures, magazines or catalogs, you won't want to miss this session.

FRIDAY, March 2

9:00–10:15 AM

23. Waste Reduction – Best Practices – Ray Prince

Waste is a killer, but doing something about it takes effort and a plan. The industry leaders are under .5% spoilage and under 5% waste, and there are techniques to reduce waste in all plants. This program will give you a host of ideas on where waste can be cut.

The program will cover:
• Waste reduction of paper in the pressroom, bindery and warehouse
• Cutting plate remakes
• Cutting makeready waste on press
• Ink management
• Reducing bindery makeready waste

24. Six Ways to Increase the Effectiveness of Variable Data Printing – Howie Fenton

For years, we have been talking about the importance of adding more value-added services to traditional services. Research shows that the hottest technologies today are variable data printing (VDP), database services and marketing services. However, since direct mail and VDP are not new, and other companies are already offering VDP services, how can you compete and how will you succeed? The key to success is to differentiate your offerings and/or increase the effectiveness of your solutions by integrating your database services. In this presentation, we will discuss how to offer and integrate variable data printing with preference management, trigger-based marketing, e-mail marketing, PURLS, QR codes, and social media.

25. How to Use Social Media to Earn Trust & Build Credibility – Corey Perlman

Used the right way, social media can sell your products and services before a customer ever calls or shows up at your door. Sites like Facebook, Twitter, Google Local, blogs, etc. help people make decisions about which printing and marketing companies they're going to use. Corey will offer ways to stack the odds in your favor and make sure you like what is being said about your business. This is a must-attend session!

26. Color Management & Work Flow Process for Wide Format Printing – David King

The trick to saving money is getting the job done right the first time. David will give you all the tools needed to accomplish this, including an explanation of the best way to control color on all the printers in your shop. He will also help you efficiently control jobs from quote to final invoice, thereby insuring that jobs are done on-time and invoiced correctly. This course is a great follow-up to How To Make Money with Large Format Graphics.

27. Creating Realistic Gradients, Blends & Meshes in Illustrator – Greg Heald

One of the places where Adobe Illustrator shines is in its complete control over the strokes of lines and the fills of objects. This session explores the use of the vector-based gradient, blend, and mesh tools in Illustrator to add photorealistic effects and tones to your illustrations.

28. What's New in Photoshop CS5 – Haziel Olivera

This session covers essential capabilities and new features that will help make you more productive with the latest version of Adobe Photoshop. Find out how to take advantage of new selection features, as well as retouching tools. Also, discover workflow tips and tricks that will not only make you a better image editor, but more productive as well.

29. Creating Web Graphics with Photoshop, Illustrator & Fireworks – Jeremy Osborn

Discover how to create images that not only look good but are optimized for the Web. When creating Web graphics, the goal of speedy download time weighs in against the quality and size of your image. In this session, you will learn how to choose the right compression, file format and color settings. You will also find out how to slice your images, and take advantage of images in tables and CSS divs.

30. Adobe Acrobat: Checking, Correcting, and Editing PDFs – Chad Chelius

In this session, you will learn how to set up, manage, and use a Shared Review with internal and external contacts. Because you can enable the review for people who use the free Acrobat Reader, you can extend this tool to just about anyone in your workflow. You will discover how to configure a comment repository using iDisk, WebDAV or a network folder. You'll also learn best practices and techniques for getting the most out of an electronic review.

10:30–11:45 AM

31. QR Codes and Augmented Reality: A Roadmap from Print-to-Web – Joe Marin

Can print go viral on the Internet? It can – through the emerging technology of QR codes and augmented reality. As marketers continue to look for ways to get the most value from a promotion and track its success, it's important for printers to understand the capabilities of QR codes and augmented reality. QR codes are extremely powerful because they have the ability to extend the value of the printed page. This technology is being used to direct a consumer to more specific information, promote a product or brand, and track the ROI of a promotional campaign. Learn all about augmented reality with a hands-on demonstration.

You will learn:
• What kind of information can be embedded in a QR code
• How to properly integrate QR codes with printed material
• How to cost, price, and sell QR codes
• Real examples of QR code "hits and misses", and what you need to do to implement the hits effectively
• 28 QR code reader applications tested: Which one works best?
• Your options for building mobile sites
• Hands-on demonstration of augmented reality
• How to track QR code response rates for ROI
• QR code implementation checklist: What you must know

32. Optimizing Workflows Using Adobe Bridge – Jeremy Osborn

In this session you will discover how Adobe Bridge, which is included with all Creative Suite applications, can help you to work more efficiently and creatively. Explore how to use Bridge to access, view, manage, search and apply metadata data, as well as take advantage of batch tools. Adobe Bridge is faster and better than before.

33. Photoshop: Color Correction Essentials – Jennifer Smith

Color correcting images is an old science and while the rules haven't changed, the way you apply them has. In this session, you discover tools – like curves, adjustment layers, and the info panel – and learn how to use them. You'll also find out how to create healthy skin tones, generate balanced images, and create professional-grade color using a few simple steps. After attending this session, you'll find that using these simple techniques will make your images will look incredible.

34. Planning Effective HTML Email Marketing Campaigns – Greg Heald

Learn how, in this non-software based look at a burgeoning delivery medium, to design email campaigns that overcome the challenges of list management, bounced mail, and angry subscribers. Discover how to use creative elements, permissions, testing and new technologies to successfully bring layout, graphics, and interactivity to the email genre.

35. Creating with Style in InDesign – Haziel Olivera

Create and edit your documents like a pro by taking advantage of styles in InDesign. Styles come in all forms, and can be used to keep you consistent when formatting text, creating tables and other objects. In this session you find out how to create new styles, edit them and apply them application-wide.

12:30–1:45 PM

36. 51 Ideas to Save Money – Ray Prince

Times are tough in the industry; however, many printers have found ways to attack the issues and respond in a positive way. The successful ideas presented have come from printers who implemented plans. Topics to be discussed include radical cross training methods, incentive pay for waste reduction, spoilage under .5%, dialing for dollars and selling overs.

37. How to Get Your Sales Reps to Sell Digital and VDP – Bill Farquharson

Did you know that your sales reps hate selling digital and VDP? Do you want to know why? Better yet, do you want to know how to get them to change their minds and embrace the opportunities that digital and VDP offer? This seminar answers all of these questions and leaves you with a plan for educating, training, motivating and compensating your sales force. This program isn't about theory and what should work – it's about real life experience and what does work. It's about shortening the selling cycle and taking the path of least resistance, including one option that eliminates the sales force altogether!

38. Creating Beautiful Type with CS5.5 – John Landis & Jennifer Smith

This session can be a primer for creative professionals who do not have a formal design background, or a refresher for those who do. Gain a new understanding and appreciation of typographic letterforms in this visual presentation featuring the evolution of typesetting, advice on typeface choices, alignment styles, font mixing, body copy, and lots of good examples of text in design, the most seen and significant element in virtually every visual communication.

39. Taking Layers to the Max in Photoshop – Haziel Olivera

If you can't get enough of Photoshop's layers capabilities, this session is for you. You'll discover how to take advantage of many ways to enhance image quality and expand creative horizons. This session explores working with adjustment layers, layer effects and clipping groups. You'll learn how to make color changes with adjustment layers, how to use the black and white adjustment layer, how to combine layer effects, and how to understand layer fill and opacity settings.

40. What's New in InDesign CS5.5 – Greg Heald

Adobe InDesign is known for the creative tools it provides for designing, preflighting and publishing documents for print, online or mobile devices. In this session, you'll discover the breakthrough productivity and collaboration features added for CS5.5, as well as useful tips and tricks to help you work more efficiently with the program. You'll learn about simplified object selection and editing, integration with online services, and the ability to create rich interactive documents to attract and engage readers. This session is a must for anyone who has recently upgraded to InDesign CS5.5, or is considering an upgrade.

2:00–3:15 PM

41. Pricing Strategies for the New Economy – Craig Press

Pricing is a constant challenge facing printers in the economic environment. In this session, you will learn how to develop a pricing strategy that will increase sales and capture maximum profitability. You will learn how to win against aggressive competitors, as well as strategies to increase sales with existing customers.

42. New Technologies in Wide Format Printing – Nicholas Hellmuth

Learn about trends and innovations in wide format inkjet that will become available in Spring and Summer 2012. These will include new ink recipes, faster UV-cured flatbed printers, innovative textile inks, innovations in true eco-friendly substrates, and faster inkjet print heads. For example, what is MEMJET at wide format size and how will MEMJET page array technology impact your business and your opportunities in 2012 and beyond. The seminar will present the following questions:
• What UV Curable Printer brands and models will be new?
• What Textile Printers innovations can we expect?
• What advances have been made in print heads, including (but not limited to) those implemented in MEMJET?
• What about eco solvents? Will other inks cause eco-solvents to be less popular?
• Who else will be offering latex-like ink, and for Epson printheads?

You will learn:
• Practical knowledge on current technology that will help you maximize productivity.
• New printing technology on the horizon.

This session is for print shop owners, print shop managers and printer operators, as well as students who wish to learn about wide-format printing.

43. Creating Great Text Effects using Illustrator and Photoshop – Lesa Snider

In this session, you will discover how to create fantastic effects for your text using Photoshop and Illustrator. Whether you create advertisements, publications, banners, posters, or Web graphics – this session will show you how to make your text stand-out and get noticed.

44. Advanced Masking Techniques in Photoshop – Jennifer Smith

There is an easier way to create masks in Photoshop. In fact, there are many! In this session, you find simple tips and tricks that include the existing selection tools, and then progress all the way through to advanced masking techniques involving channels, layer masks and clipping groups.

45. Taking InDesign CS5.5 to the Max – Chad Chelius

If you're an InDesign user, this session is for you. You will be taken through time-saving tips and techniques so that you can get the most out of InDesign. Whether you want to use object styles, address complex transparency, or work with variable data – this session will provide you with great time-saving information. Bring your questions, as the presenter has helped more than 100 magazine and book publishers transition more than 5,000 of their staff to InDesign, so he can help you take InDesign to the max.

3:30–4:45 PM

46. Creating Vector Artwork using Illustrator & Photoshop – Jennifer Smith

Gain the skills you need to create incredibly good selections, masks, shapes and custom designs by learning basic-through-advanced techniques, using vector tools in Photoshop and Illustrator. Vector tools are employed in almost every graphic arts application and, with proper instruction, using them is a breeze. In this session, you discover how to eliminate the awkwardness of using the pen tool, and how to produce graphics in all forms more efficiently.

47. Styling Text for the Web using CSS – Jeremy Osborn

Text on the Web is an overlooked aspect of Web design. Good use of HTML and CSS on your website can improve your site's search engine rankings, make the site easier to maintain and update and most importantly, make your pages readable to all users, on all platforms. Topics of discussion include how to properly structure and style the navigation, paragraphs and headings on your pages; and how to apply advanced styling such as letter spacing, line-height and gradient effects. You will also learn how to incorporate text as images, without sacrificing search engine indexing.

48. InDesign Shortcuts, Tips & Tricks – Greg Heald

This session will teach you the InDesign shortcuts that will improve your productivity immediately. You will become a more efficient InDesign user, which will allow you more time for creativity.

49. Creating Rich PDF Documents – Chad Chelius

Discover how to create interactive, "rich media" PDF eBooks, eBrochures, and digital music booklets that open full screen; and contain Flash, video, virtual reality tours, music, interactive forms, and even advertising -- all linked to shopping carts for online merchandise ordering. You will also gain an understanding of interactive design techniques, JavaScript to control the document, the tools and "tricks of the trade" that are used to build these dynamic PDF documents on your desktop and on a Web server -- "on the fly" -- using server-side PDF applications.

SATURDAY, March 3

9:00–11:30 AM

50. Best Practices for Printing Estimating & Planning – Craig Press

This session will improve your under-standing of planning and pricing process estimating. You will learn to be competitive in today's marketplace, volume vs. pricing decisions, and what strategies will help you get the job.

51. Getting Creative with Photoshop and Illustrator – Jennifer Smith

Build artwork and use features such as symbols and smart objects in order to create reusable artwork. Find out how you can create images once and use them over and over again. In this session, you will learn how to work with symbols, smart objects, styles and more. Create interesting type effects in Photoshop and Illustrator by discovering how to master features such as effects, strokes, outlines and more.

52. Getting Started with Web Design, HTML and Dreamweaver – Jeremy Osborn

This half-day session gets you up-and-running with Adobe Dreamweaver. You'll discover essential skills for using Dreamweaver to plan, create, and upload your site. The session is led by one of the co-authors of the book: Digital Classroom: Adobe Dreamweaver CS5.

Topics covered include:
• Defining and uploading a site
• Using images and animations
• Working with hyperlinks, internal links
• JavaScript
• Introduction to Behaviors
• Building tables
• Using Meta Tags
• Site synchronization
• Using the Site Map
• Using the Link Checker

53. InDesign Power Workshop – Chad Chelius

If you spend your days working with InDesign and want to boost your productivity, this half-day session with InDesign guru Chad Chelius is for you. You'll discover dozens of time-saving tips, creative techniques, and features to make work fun and rewarding. productivity and collaboration features added for CS5.5, as well as useful tips and tricks to help you work more efficiently with the program. You'll learn about simplified object selection and editing, integration with online services, and the ability to create rich interactive documents to attract and engage readers. This session is a must for anyone who has recently upgraded to InDesign CS5.5 or is considering an upgrade.

54. Adobe Flash: Introduction to Flash Animation – Greg Heald

In this session, you will explore how Flash allows you to create animated content for the Web. Learn how designers use the basic toolset in Flash to create Web banners, animated buttons and intro screens. Flash's drawing tools, importing Photoshop files, basic animation creation capabilities and exporting will all be covered. This session is for creative professionals and graphic designers.