Education/Events | Seminars
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GOA is committed to offering comprehensive technical training where you can learn new strategies and best practices to help you reach out to emerging markets, cultivate new prospects, and deepen relationships with current customers. Attendees know that — that’s why they come to GOA to find, compare, and evaluate products and services for their organizations. GOA is the premier graphic communications event in the Western Hemisphere, attracting more than 9,500 professionals from around the world.
Make plans now to join us in Orlando at the Orange County Convention Center on February 24-26, 2011.
- GOA 2010 Conference Schedule -
To view the conference brochure online, click here.
To download the conference brochure in PDF, click here.
THURSDAY, FEBRUARY 25
Thursday, 8:30–10:00 -- OPENING KEYNOTE
B1. The Future of Communication: Design and Delivery
August de los Reyes (Creative Director, Microsoft)
The profound impact of technology on communications today is greatly affecting the ways businesses connect with customers, how ideas are shared internally, and how individuals express thoughts and collaborate with each other, both formally and informally. The world is at a turning-point, and so GOA has secured one of the world’s most renowned futurists to open our 35th year anniversary Expo & Conference with a spell-binding peek into the future of communications.
August de los Reyes is the Principal Director of User Experience for Microsoft Surface, a team dedicated to pioneering natural and intuitive ways to interact with technology. August is a member of the Advanced Studies Program at the Harvard University Graduate School of Design, where he received his Masters degree with Distinction for his research in product design and emotion. A guest design faculty member at the University of Washington, he was a 2007-2008 visiting associate at the Oxford Internet Institute in the UK.
Thursday, 10:30–12:00
13. Profiting from Digital and On-Demand Printing Services
Howie Fenton (NAPL)
Download presentation here.
Thursday, 10:30–12:00
14. How to Maximize Postal Discounts for Your Customers
John Leininger (Clemson University)
Download presentation here.
Thursday, 10:30–12:00 -- cre8 Conference
15. Optimizing the Publishing Workflow from Design to Print
Haziel Olivera (American Graphics Institute)
Check www.CRE8summit.com/content for updates.
Thursday, 10:30–12:00 -- cre8 Conference
16. Organizing & Automating Your Creative Suite Workflow with Adobe Bridge
Greg Heald (American Graphics Institute)
Download presentation here and check www.CRE8summit.com/content for updates.
Thursday, 10:30–12:00 -- cre8 Conference
17. Adobe Acrobat: Checking, Correcting, and Editing PDFs
Chad Chelius (American Graphics Institute)
Download presentation here and check www.CRE8summit.com/content for updates.
Thursday, 10:30–12:00 -- cre8 Conference
18. Web Design 101: Essentials you Need to Know when Designing Web and Interactive Content
Jeremy Osborn (American Graphics Institute)
Download presentation here and check www.CRE8summit.com/content for updates.
Thursday, 10:30–12:00 -- cre8 Conference
19. Interactive Design Essentials: Expanding Photoshop and Illustrator Skills to the Internet to Create Silverlight Experiences
Arturo Toledo (Microsoft)
Check www.CRE8summit.com/content for updates.
Thursday, 1:00–2:30 -- BONUS SESSION Presented by Heidelberg
B2. Color Management for Profit
Presented by Heidelberg
If you’re a printing company executive wondering how to increase profits in a down economy, this is the best 1.5 hours you can possibly spend.
In a fast-paced one and half-hour question and answer format, Heidelberg experts will present the answers to questions like:
- How can I actually reduce makeready times, saving labor and material costs, with my existing equipment?
- I think I’m making money, but how do I truly find my actual production costs for specific customers?
- How do I go about getting this “G7 certification” my clients are asking me about?
This information can propel your company to profits when all others are struggling.
A session will also be presented in Spanish.
Thursday, 1:00–2:30
20. The ROI of Soft Proofing
Abhay Sharma (Ryerson University)
Download presentation here.
Thursday, 1:00–2:30
21. The Business of Wide Format Printing
David King
Download presentation here.
Thursday, 1:00–2:30
22. Salesperson of the Future
Peter Winters
Download presentation here.
Thursday, 1:00–2:30 -- cre8 Conference
23. Adobe InDesign: Creating Documents Quickly & Professionally: Master Pages, Book Files, Templates
Greg Heald (American Graphics Institute)
Download presentation here and check www.CRE8summit.com/content for updates.
Thursday, 1:00–2:30 -- cre8 Conference
24. Adobe Photoshop: Color Correction Essentials
Jennifer Smith (American Graphics Institute)
Download presentation here and check www.CRE8summit.com/content for updates.
Thursday, 1:00–2:30 -- cre8 Conference
25. Adobe Acrobat: Reliable Real World PDF Print Production
Chad Chelius (American Graphics Institute)
Download presentation here and check www.CRE8summit.com/content for updates.
Thursday, 1:00–2:30 -- cre8 Conference
26. Prototyping, Wireframing and Site Design
Jeremy Osborn (American Graphics Institute)
Download presentation here and check www.CRE8summit.com/content for updates.
Thursday, 1:00–2:30 -- cre8 Conference
27. Integrating Social Media into Your Business
Christopher Smith (American Graphics Institute)
Check www.CRE8summit.com/content for updates.
Thursday, 1:00–5:00
28. Data Prep for Variable Data Printing (Double Session)
John Leininger (Clemson University)
Download presentation here.
Thursday, 3:00–4:30
29. 100+ Ideas on How to Improve Productivity
Raymond Prince (NAPL)
Download presentation here.
Thursday, 3:00–4:30
30. Web to Print Primer
Joe Marin (Printing Industries of America)
Download presentation here.
Thursday, 3:00–4:30
31. New Technologies in Wide Format Printing
Nicholas Hellmuth (FLAAR)
No presentation available.
Thursday, 3:00–4:30
32. 7 Deadly Sins in Printing Companies
Steven Schnoll
Download presentation here.
Thursday, 3:00–4:30
33. Selling & Pricing Strategies for Fulfillment Services
Tom Quinn
Download presentation here.
Thursday, 3:00–4:30 -- cre8 Conference
34. Adobe InDesign: Preparing Print Content for Use on the Web
Chad Chelius (American Graphics Institute)
Download presentation here and check www.CRE8summit.com/content for updates.
Thursday, 3:00–4:30 -- cre8 Conference
35. Adobe Photoshop: Creating and Working with 3D Images
Jennifer Smith (American Graphics Institute)
Download presentation here and check www.CRE8summit.com/content for updates.
Thursday, 3:00–4:30 -- cre8 Conference
36. Secure Document Distribution with PDF
Haziel Oliviera (American Graphics Institute)
Check www.CRE8summit.com/content for updates.
Thursday, 3:00–4:30 -- cre8 Conference
37. Fundamentals of XHTML and CSS
Jeremy Osborn (American Graphics Institute)
Download presentation here and check www.CRE8summit.com/content for updates.
Thursday, 3:00–4:30 -- cre8 Conference
38. Search Engine Strategies: Getting Found On-line
Benjamin Rudolph (Search Discovery, Inc.)
Download presentation here and check www.CRE8summit.com/content for updates.
FRIDAY, FEBRUARY 26
Friday, 8:30–10:00 -- SPANISH BONUS SESSION Presented by Heidelberg
B2. Color Management for Profit (in Spanish)
Presented by Heidelberg
If you’re a printing company executive wondering how to increase profits in a down economy, this is the best 1.5 hours you can possibly spend.
In a fast-paced one and half-hour question and answer format, Heidelberg experts will present the answers to questions like:
- How can I actually reduce makeready times, saving labor and material costs, with my existing equipment?
- I think I’m making money, but how do I truly find my actual production costs for specific customers?
- How do I go about getting this “G7 certification” my clients are asking me about?
This information can propel your company to profits when all others are struggling.
Friday, 8:30–10:00
39. Building a Practical Workflow That Works
Howie Fenton (NAPL)
Download presentation here.
Friday, 8:30–10:00
40. Digital Presses: Marketplace Overview
Abhay Sharma (Ryerson University)
Download presentation here.
Friday, 8:30–10:00
41. Internet Marketing & Social Media Strategies on a Shoestring Budget
Corey Perlman (eBootCamp)
Download presentation here.
Friday, 8:30–10:30 -- cre8 Conference
42. Adobe Illustrator: Creating Realistic Gradients, Blends & Meshes
Greg Heald (American Graphics Institute)
Download presentation here and check www.CRE8summit.com/content for updates.
Friday, 8:30–10:30 -- cre8 Conference
43. Adobe Photoshop: Tips, Tricks, and Techniques
Haziel Olivera (American Graphics Institute)
Check www.CRE8summit.com/content for updates.
Friday, 8:30–10:30 -- cre8 Conference
44. Creating PDF and On-line Forms: Capturing and Managing Data
Jim Healy (Form Router, Inc.)
Download presentation here and check www.CRE8summit.com/content for updates.
Friday, 8:30–10:30 -- cre8 Conference
45. Adobe Flash: Introduction to Flash Animation
Fred Gerantabee (American Graphics Institute)
Check www.CRE8summit.com/content for updates.
Friday, 8:30–10:30 -- cre8 Conference
46. Efficiently Publishing on Multiple Platforms
Chad Chelius (American Graphics Institute)
Check www.CRE8summit.com/content for updates.
Friday, 8:30–12:00
47. Variable Data Printing Workshop (Double Session)
John Leininger (Clemson University)
Download presentation here.
Friday, 10:30–12:00 -- BILINGUAL BONUS SESSION Presented by X-rite
B3. Untangling the Pretzel: Color Space Selection and Color Sample Strategies (Bilingual)
Presented by X-rite
Color management works, but given the myriad of choices within today’s popular design software packages, operating systems and printers — it can still be a real challenge to get the right color.
Color choices often complicate the process, causing confusion from design to output. The results are often less than optimal. The purpose of this session is to clarify how you can put color management to work for you, and understand the best practices regarding color space selection and color swatch selection in order to achieve the best possible results.
Friday, 10:30–12:00
48. Introduction to UV and Hybrid UV Printing
Raymond Prince (NAPL)
Download presentation here.
Friday, 10:30–12:00
49. Finishing Without Failure in Wide Format Printing
David King
Download presentation here.
Friday, 10:30–12:00
50. Walking the Walk: Successful Printer Self Promotions
Steven Schnoll
Download presentation here.
Friday, 10:30–12:00 -- cre8 Conference
51. Graphic Secrets for Creative Pros
Greg Heald (American Graphics Institute)
Download presentation here and check www.CRE8summit.com/content for updates.
Friday, 10:30–12:00 -- cre8 Conference
52. Adobe Photoshop: Taking Layers to the Max
Jennifer Smith (American Graphics Institute)
Download presentation here and check www.CRE8summit.com/content for updates.
Friday, 10:30–12:00 -- cre8 Conference
53. Creating an Efficient PDF Review & Approval Process using the Free Adobe Reader
Chad Chelius (American Graphics Institute)
Check www.CRE8summit.com/content for updates.
Friday, 10:30–12:00 -- cre8 Conference
54. Getting Started with Streaming Video on the Web
Jeremy Osborn (American Graphics Institute)
Download presentation here and check www.CRE8summit.com/content for updates.
Friday, 10:30–12:00 -- cre8 Conference
55. What Everyone Needs to Know About Good Design
John Landis (American Graphics Institute)
Download presentation here and here. Check www.CRE8summit.com/content for updates.
Friday, 1:00–2:30 -- BONUS SESSION Presented by Kodak
B5. Do more with FLEXO!
Presented by Dr. John Anderson, Kodak
Flexography is well established in packaging printing for its versatility and cost effectiveness, but has traditionally been challenged in its ability to deliver the level of print quality required for maximum shelf impact, and to do it predictably and consistently. Kodak has taken flexo printing capabilities to the next level with the introduction of a revolutionary new approach to digital flexo plates, the Flexcel NX Digital Flexographic System. The Flexcel NX Plate capabilities are allowing packaging printers to provide all the traditional benefits of flexo with print quality and production consistency that rivals offset and gravure.
In this session, Dr. John Anderson will present case studies in label, folding carton and wide web flexible printing where the Flexcel NX Plate has enabled flexo printers to secure business previously printed using offset, digital and gravure. Learn the practical steps that will enable you to do more with flexo.
Friday, 1:00–2:30
56. Color Management using GRACOL7®
Joe Fazzi (IdeAlliance)
Download presentation here.
Friday, 1:00–2:30
57. The Lean Printing Office
Craig Press (Profectus)
Download presentation here.
Friday, 1:00–2:30
58. Selling to the Senior Marketing Executive
Peter Winters
Download presentation here.
Friday, 1:00–2:30 -- cre8 Conference
59. Creating Beautiful Type
John Landis and Jennifer Smith (American Graphics Institute)
Download presentation here and here. Check www.CRE8summit.com/content for updates.
Friday, 1:00–2:30 -- cre8 Conference
60. Adobe Photoshop: Getting Smart with Photoshop’s Smart Objects
Chad Chelius (American Graphics Institute)
Check www.CRE8summit.com/content for updates.
Friday, 1:00–2:30 -- cre8 Conference
61. Creating Interactive PDFs with InDesign and Acrobat
Haziel Olivera (American Graphics Institute)
Check www.CRE8summit.com/content for updates.
Friday, 1:00–2:30 -- cre8 Conference
62. Email Marketing: Designing Effective Email Campaigns
Jeremy Osborn (American Graphics Institute)
Download presentation here and check www.CRE8summit.com/content for updates.
Friday, 1:00–2:30 -- cre8 Conference
63. E-publishing: Extending Brands and Generating Revenue On-line
Christopher Smith, Greg Heald and Panel (American Graphics Institute)
Check www.CRE8summit.com/content for updates.
Friday, 3:00–4:30
64. PDF Preflight and Repair
Joe Marin (Printing Industries of America)
Download presentation here.
Friday, 3:00–4:30
65. How Leading Companies Shift from Surviving to Thriving
Howie Fenton (NAPL)
Download presentation here.
Friday, 3:00–4:30 -- cre8 Conference
66. Adobe CS4: Perfect Printing and PDF Creation
Chad Chelius (American Graphics Institute)
Check www.CRE8summit.com/content for updates.
Friday, 3:00–4:30 -- cre8 Conference
67. Photoshop: Advanced Masking Techniques
Jennifer Smith (American Graphics Institute)
Download presentation here and check www.CRE8summit.com/content for updates.
Friday, 3:00–4:30 -- cre8 Conference
68. Using PDF Portfolios to Make Brilliant Presentations
Haziel Olivera (American Graphics Institute)
Download presentation here and check www.CRE8summit.com/content for updates.
Friday, 1:00–2:30 -- cre8 Conference
69. Creating Web Graphics
Greg Heald (American Graphics Institute)
Download presentation here and check www.CRE8summit.com/content for updates.
Friday, 1:00–2:30 -- cre8 Conference
70. Design Jobs of Tomorrow: The Evolution of the Creative Economy
Jeremy Osborn (American Graphics Institute)
Download presentation here and check www.CRE8summit.com/content for updates.
SATURDAY, FEBRUARY 27
Saturday, 8:30–10:00
71. Best Practices for Estimating & Planning
Craig Press (Profectus)
Download presentation here.
Saturday, 8:30–12:00-- cre8 Conference
72. InDesign CS4 Advanced Techniques (Double Session)
Chad Chelius (American Graphics Institute)
Check www.CRE8summit.com/content for updates.
Saturday, 8:30–12:00-- cre8 Conference
73. Getting Started with Web Design using Dreamweaver (Double Session)
Greg Heald (American Graphics Institute)
Download presentation here and check www.CRE8summit.com/content for updates.
Saturday, 8:30–12:00-- cre8 Conference
74. Getting Started with Interactive Design using Flash (Double Session)
Fred Gerantabee (American Graphics Institute)
Check www.CRE8summit.com/content for updates.