Brand Protection Conference

Brand Protection Conference - Thursday & Friday, February 26 & 27, 2009
(Early Bird - $595 on or before 1/31/09 or Late Advance - $695 after 1/31/09)

THURSDAY, FEBRUARY 26

9:00am
Welcome and Opening Remarks
George Ryan – President and CEO, Printing Association of Florida
Chris Lyons – Group Publisher, Package Design Magazine and RFID Product News
Richard Warner – Security Printing Consultant (Conference Moderator)

9:10am
Keynote
"New Security Technologies, Protocols and Risk Management Issues for Pharmaceutical Packaging"
By Gregg Metcalf, Industry Market Manager, Strategic Initiatives, Nosco Inc.

Mr. Metcalf’s primary responsibility is to help pharmaceutical and medical device manufacturers better understand, select, and implement evolving security as well as track and trace technologies to protect their supply chains and distribution channels. His presentation will provide a comprehensive look into current and future anti-counterfeiting practices in the pharmaceutical marketplace. The program includes a thorough discussion of new and existing technologies being utilized, counterfeiting events in the pharmaceutical marketplace, and the impacts of recent legislation.

10:15 – 11:15am
Session I
“Brand Risk Management: Defense Strategies for CPG Companies”

Conference attendees will find this session invaluable to their own organizations’ objectives as one of the nation’s preeminent brand protection risk management service providers and converters share their experiences and knowledge regarding defense strategies for brand owners and Consumer Product Goods (CPG) companies.

The first 30-minute presentation will address intellectual property risks, threats to supply and distribution chains, failure risk management strategies, licensed investigations, financial and social welfare risks, and recovery and legal enforcement services. One of the presenter’s clients, a notable CPG company, will complement the program with a description of its worldwide brand protection program. The second 30 minute presentation will focus not only on risks management issues and brand protection methodologies and protocols, but will also describe the latest security label converting technologies and brand protection systems designed to deter counterfeiting and knockoffs, and provide tamper-resistant and tamper-evident solutions.

Session Speakers:
John Hickey – Matthews International
James Stiglich – ATLco. Security Label Systems

11:30am – 12:30pm
Session II
“Security Packaging and Labeling: Converting Consumer Product Goods Containers and Labels into Total Solution Security End Products”

Security packages and labels maintain their aesthetic and utilitarian attributes as they are converted to security-enabled packages, containers, and labels by carefully integrating innovative design options with new and unique security devices and customized manufacturing operations.

This session will present methodologies, procedures, technologies and risk management issues regarding brand protection risks. It will offer advice on problem identification, implementation options, sourcing solutions, establishing supply and distribution chain partnerships, customer and employee education, state-of-the-art security devices, and more. The speakers will share their experience and knowledge on forming strategic alliances while maintaining aesthetically attractive, cost-efficient, multi-layered approaches to product trademark identification, protection, authentication, and verification.

Session Speakers:
Joan Wallace – Label Techniques South East Inc.
Peter Gabriele - ARMark

12:30 – 1:30pm
LUNCH BREAK

1:30 – 2:30pm
Session III
“Anti-Counterfeiting Solutions: Overt, Covert, and Forensic Counterfeit Deterrents”

The most robust, multilayered deterrent strategies employ several different types of overt, covert, and forensic security printing and digital devices that lend themselves to both sensory- and digital-based verification systems. This session will not only cover the fundamental security printing and digital technologies, products, and services that have become time-proven deterrents, but will also discuss leading edge innovations that promise comparable results with minimal investment.

The conference presentations in this session will cover security printing inks and taggants; serialization, icons, 2D barcodes, and other digital marking solutions; color-variant photonic crystal chemistry and electronically tuned inks; sensory vs. digital authentication and verification; and multilayer mitigation. This session is critical for brand owners, CPG companies, security printers, graphic structural engineers, converters, design managers, and risk management providers.

Session Speakers:
Don Taylor – Ink Sure Inc.
Dr. Andre Arsenault – Opalux Inc.
Dr. Steven Simske – HP Labs

2:30 – 3:00pm
BREAK

3:00 – 4:00pm
Session IV
“Pharmaceuticals and Consumer Health Care Brand Protection: Mandates, Design Challenges, Opportunities and Solutions”

For the past decade; illegal procurement and trafficking of counterfeit pharmaceuticals, health care, and beauty aids has brought about legislation and regulations for packaging and labeling of these consumer products. ePedigree regulations have escalated beyond pharmaceuticals to foster packaging and label regulations for other over the counter (OTC) health care and beauty products on a worldwide scale.

Bonnie Miller and Marcus Tirado will share her vast knowledge of packaging and labeling security mandates worldwide and provide instruction on incorporating these regulations into graphics for package and label designs. Susie Stitzel will not only present information on how to meet these mandates and regulations by employing the latest techniques and technologies, but will al¬¬¬so cover how designers can use art work stations to integrate designs, technologies, and manufacturing options; and then preview their creations before release and submission for the converting process.

Session Speakers:
Bonnie Miller & Marcus Tirado – Hirschhorn & Young
Susie Stitzel – EskoArtwork

4:15 – 5:15pm
Session V
“Integrating Security Innovations”

Conference participants will be spellbound as they listen to three of the industry’s foremost brand protection experts discuss their company’s security innovations and newest applications relating to semi-conductor solid state chip properties, Nano-tag enhancements and applications, security toners, RFID technology progress, general software developments, and the latest developments in color shifting ink technologies for security printing. The session will give conference attendees the latest updates on security printing technologies and brand protection enhancements as the presenters discuss the following subjects:

• Physical Unclonable Functions (PUFs)
• Silicon biometrics and electronic DNAs for semi–conductor ICs
• Applications and enhancements for unclonable RFIDs
• Nano-tag advancements and applications
• Latest developments and applications for color-shifting inks
• Brand risks management and technologies
• Anti-counterfeiting and secure ID/access
• Toners, RFID Developments and Software Applications

This session is essential for converters, security printers, design directors, structural graphic packagers, brand owners and others who are engaged in mitigating counterfeits and knockoffs while increasing their abilities to identify, verify and authenticate their brand products with new and improved technologies.

Session Speakers:
Dr. Michael Natan – Oxonica
Tom Jay – SCIPA
Anant Agrawal - Verayo Inc.
Peter Crean – Xerox Corp.

5:15pm
Session Overview

5:30 – 7:30pm
Cocktails & Tabletop Displays

FRIDAY, FEBRUARY 27

8:30 – 9:30am
Session VI
“Fraud, Forgery, Counterfeits, and Deterrents”

Several hundred million dollars a year – that’s the cost to brand owners, CPG companies, and retailers that results from the overwhelming numbers of circulated counterfeit coupons/vouchers in North America alone. Richard Warner will profile the typical coupon “want-to-be” counterfeiters as amateurs with access to computer equipment, and will explain how they organize and participate in counterfeit rings that carry counterfeit coupons to a new level of fraudulent activity.

Greg Bassinger will show how easy it is to counterfeit “unprotected coupons”, and show how security printed coupons raise the counterfeit attempt to a level only available in the realm of the professional counterfeiter. Gary St. Onge will discuss and show the audience how Security Printing Systems (SPS) deters counterfeit attempts on coupons while still maintaining document functionality and cost at an acceptable return on investment. St. Onge will also describe some of SPS’s case studies where security protection has paid-off, and discuss some promising new technologies being tested at SPS.

Session Speakers:
Richard D. Warner - Security Printing Consultant
Greg Bassinger - Prepress Consultant
Gary St. Onge - Security Printing Systems Inc.

9:45 – 10:30am
Keynote
“Security and Intelligent Enhancements in the U.S. Passport and Beyond”
By the Honorable Robert C. Tapella, Public Printer of the United States

The Honorable Robert C. Tapella will be addressing several of the new security features and technologies that have been designed, incorporated, and manufactured into the new U.S. passport. These new security features include biometrics, digital photographs, RFID tracking and tracing applications, unique page signatures, sensory and digital authentication devices.

The new U.S. passports are most effective in mitigating counterfeit and forgery attempts by terrorists, organized crime operators, and others engaged in illegal activities and national security threats. The attendees will also hear about future plans for incorporating more technologies into U.S. passports, thus making it more undesirable for counterfeiters to even try to reverse-engineer.

10:45 – 11:45am
Session VII
“Security Printing Substrates and Security Printing Inks, Toners, Technologies and Coatings”

The infrastructure of security printing for converting packages, labels, documents, and cards to security end products is based on the unique properties of security printing substrates, inks, toners, technologies, and special security coatings. This session will cover new and proven technologies and security products that provide for identification, authentication, and verification while mitigating counterfeit and forgery attempts on financial instruments, IDs, tags, labels, and origination and authorization documents.

Attendees will hear from three of the industry’s most knowledgeable and prominent security product and technology leaders, who will share their experience and expertise on this fundamental technological cornerstone of successful security end-products.

Session Speakers:
Robert C. Petti Jr. – Atlantic Printing Ink
Trevor Willis – Tullis Russell Inc.
John Hodgson – Troy Group Inc.

11:55 – 12:40pm
Session VIII
“New Security Printing Markets; Rx Security Prescription Pads, Hardcopy and Digital; and CMS Mandates”

This session covers the ever-growing problem of counterfeit Rx prescriptions being used by individuals and organized criminals to illegally obtain highly addictive Schedule II pharmaceuticals. Previously, only a handful of states reacted to this problem by issuing mandates for security Rx printed prescription pads through a variety of agencies such as Centers for Medicare/Medicaid (CMS).

Recently, the need for doctors and hospitals to generate secured prescriptions using both hard copy and digitally-generated, secured Rx prescription pads (ePrescribed) has surfaced. As a result of the collective efforts taken by national organizations, CMS mandates for security Rx prescription drug pads have been enacted, and the market for security printing and digital solutions has expanded to all 50 states.

The two foremost experts on these latest developments will explain all the issues concerning the new and expanding Rx prescription pad regulations, the new opportunities and markets for the expanded security end products, and technologies for both hard-copy and digitally-generated, secured Rx prescription pads.

Session Speakers:
Dr. Peter Basch, MD, FACP – Ambulatory Clinical Systems, MedStar Health
R. Andrew McTaggart – AdlerTech International Inc.

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