Bonus Seminar Sessions

THURSDAY, FEBRUARY 26

11:00 a.m.
16. Dave Barry – Special Keynote Address (Bonus Session!)
Dave Barry, Pulitzer Prize Winning Columnist & Humorist

Start your day with Pulitzer Prize-winning columnist Dave Barry as he brings his unique style of humor to Graphics of the Americas.

For 25 years Dave was a syndicated columnist whose work appeared in more than 500 newspapers in the U.S and abroad. In 1988 he won the Pulitzer Prize for Commentary. Many people are still trying to figure out how this happened.

Dave has also written a total of 30 books, although virtually none of them contain useful information. Two of his books were used as the basis for the CBS TV sitcom "Dave's World," in which Harry Anderson played a much taller version of Dave.

Dave plays lead guitar in a literary rock band called the Rock Bottom Remainders, whose other members include Stephen King, Amy Tan, Ridley Pearson and Mitch Albom. They are not musically skilled, but they are extremely loud. Dave has also made many TV appearances, including one on the David Letterman show where he proved that it is possible to set fire to a pair of men's underpants with a Barbie doll.

In his spare time, Dave is a candidate for president of the United States. If elected, his highest priority will be to seek the death penalty for whoever is responsible for making Americans install low-flow toilets.

Dave lives in Miami, Florida, with his wife, Michelle, a sportswriter. He has a son, Rob, and a daughter, Sophie, neither of whom thinks he's funny.

The session is for: Everyone

1:00 – 2:30 p.m.
20. Marketing to the Latin Market
JOHN HORD, President and CMO – GUEVAVI

Sponsored by HP

Find out how to maximize digital printing to create culturally relevant communications that effectively reach Hispanic consumers who prefer Spanish, Portuguese, English or bilingual marketing and advertising. Gain an in-depth understanding of the U.S. Hispanic national, regional and local markets to better understand consumer behavior and purchasing power. Take away knowledge on segmentation strategies to identify your – or your clients’ – market based on acculturation levels and language preferences. Learn how to create culturally relevant communications that maintain a Latin brand element with in-culture creative while leveraging variable copy. Hear about trends and opportunities within the Hispanic market that will enable you to take your digital printing to a whole new level.

Topics include:

• U.S. Hispanic Market Overview
• Latino Purchasing Power
• Hispanic Consumer Behavior
• Local and National Demographics & Trends

This session is for:
Owners, Company Management, Sales and Marketing Professionals

FRIDAY, FEBRUARY 27

1:00 – 4:00 p.m.
42. Connect the Dots: Leadership Seminars (Double Session)

Sponsored by Kodak

The Connect the Dots: Leadership Seminars are designed to be convenient to attend for time-pressured executives in today’s print service provider environment.

This session covers:

• Keynote opener - Making the Right moves in 2009 - The latest in industry and commercial print trends with insights on what Profit leading businesses are doing to win in the market.
• Hands Free Production - Entertaining, scripted demo of key players implementing new print applications and how tools such as Web2Print and workflow automation can make a huge impact on your profit picture, by looking at the “pain” of the old way vs. the “gain” of the new.
• Let’s bring in the COO? What’s the business case? Include the economic analysis of “NO-TOUCH” automation and handling the small jobs efficiently, show cash flow and efficiency gains from this role play.
• Successful Selling Strategies for New Products and Services – Focuses on the capabilities and tools to power-up sales and marketing support for these new applications and services.

This session is for:
Everyone

4:30 – 6:00 p.m.
52. Publish or Perish! Game Show
CHUCK WEGER, Elara Systems

Chuck Weger will start the celebration early with his fast-paced, hilarious game show that pits Industry executives and pundits against each other to test their knowledge and reaction time. Their answers to some penetrating questions will be rated by a panel of judges, and by you, the audience. Even with all the laughter, you’ll come away from this session with a better understanding of the state of the industry and its future. Plus, you could win “valuable” prizes (well, some people think they’re valuable). This is a great way to transition from the fast pace of the show to the famous South Beach Party.

The session is for:
Everyone

You can register for any of our events by clicking here.

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Vehicle Wrap Center Sponsored by Arlon & Mutoh
Arlon and Mutoh have teamed up to bring the best and most experienced professional graphic and wrap installers to demonstrate this hot new technology. Learn the best techniques and practices for flawless vehicle wraps at GOA 2009! Demonstrations will be held at the entrance of Hall A at the Miami Beach Convention Center.

Arlon’s DPF 6000X, specifically formulated for solvent, eco-solvent, and most UV printers is a 2-mil cast film featuring Arlon’s X-Scape bubble free technology. This X-Scape technology film is ideal for fast and easy installation and doesn’t compromise on adhesive strength. With an outdoor durability of 7 years, DPF 6000X is the perfect film for fleet or vehicle wraps, decals and markings over flat, corrugated, riveted and seemed surfaces.

MUTOH’s versatile product line features the ValueJet. Now printing richer, bolder, solid colors! Standard on the ValueJet line (54”, 64”, & 100”) is MUTOH’s Patented i2: Intelligent Interweaving Printing Technique, it allows for increased print speeds and virtually eliminates banding! The ValueJet 1608-64” Hybrid is MUTOH’S ENVIRONMENTALLY FRIENDLY printing solution using MUBIO INK, recognized by the EPA Design for the Environment program.